[vc_row full_height=”yes” css=”.vc_custom_1666280808322{background-image: url(https://ad-agency.net/wp-content/uploads/2022/10/ADagency-Case-Study-Saproda-Hero.jpg?id=8296) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][/vc_column][/vc_row][vc_section][vc_row][vc_column][ld_spacer height=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ responsive_css=”margin_left_large:100px|margin_left_medium:100px”][vc_column_text]
Brief créatif
[/vc_column_text][/vc_column][vc_column width=”1/2″][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” color=”#292929″ lh=”text_all:1.5|text_large:1.5|text_medium:1.5|text_small:1.5″]SAPRODA est un groupe de production et distribution alimentaire panafricain qui a à sa charge les marques de lait Mixwell, Miksi et Milame. AD agency a reçu carte blanche pour doter la société d’une charte graphique aux standards internationaux. Nos productions permirent au groupe d’avoir un visage homogène dans tous ses pays d’implantation.
[/ld_fancy_heading][ld_spacer][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][vc_column width=”1/6″][ld_fancy_heading tag=”p”]Client[/ld_fancy_heading][ld_fancy_heading tag=”h6″ use_custom_fonts_title=”true” color=”rgb(41, 41, 41)”]SAPRODA[/ld_fancy_heading][ld_spacer height=”20px” md_hide=”vc_hidden-md” lg_hide=”vc_hidden-lg”][/vc_column][vc_column width=”1/6″][ld_fancy_heading tag=”p”]Secteur[/ld_fancy_heading][ld_fancy_heading tag=”h6″ use_custom_fonts_title=”true” color=”rgb(41, 41, 41)”]Agro-alimentaire
Distribution[/ld_fancy_heading][ld_spacer height=”20px” md_hide=”vc_hidden-md” lg_hide=”vc_hidden-lg”][/vc_column][vc_column width=”1/6″][ld_fancy_heading tag=”p”]Service[/ld_fancy_heading][ld_fancy_heading tag=”h6″ use_custom_fonts_title=”true” color=”rgb(41, 41, 41)”]Branding
Graphic design[/ld_fancy_heading][/vc_column][/vc_row][vc_row][vc_column][ld_spacer height=”100px”][/vc_column][/vc_row][/vc_section][vc_row][vc_column][ld_images_group_element enable_lightbox=”yes” image=”8767″][/ld_images_group_element][/vc_column][vc_column][ld_spacer][/vc_column][/vc_row][vc_section][vc_row][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8302″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8303″][/ld_images_group_element][ld_spacer][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column width=”1/2″][ld_images_group_element image=”8325″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8326″][/ld_images_group_element][ld_spacer][/vc_column][/vc_row][vc_row][vc_column responsive_css=”margin_right_large:100px|margin_left_large:100px|margin_right_medium:100px|margin_left_medium:100px|margin_right_small:50px|margin_left_small:50px” css=”.vc_custom_1677864107823{margin-right: 20px !important;margin-left: 20px !important;}”][ld_spacer height=”68px”][ld_fancy_heading tag=”h5″ use_custom_fonts_title=”true” fs=”text_small:16″ lh=”text_all:1.5|text_large:1.5|text_medium:1.3|text_small:1.3″]SAPRODA étant une marque ombrelle, elle porte en elle la vision qui guide ses choix stratégiques dans chacune des marques qu’elle produit, garantissant le respect des valeurs de la société à chaque échelon. Cet aspect protecteur se voulait retranscrit visuellement dans son identité et c’est ce que nous avons apporté.[/ld_fancy_heading][ld_spacer height=”68px”][/vc_column][/vc_row][/vc_section][vc_row][vc_column][ld_images_group_element enable_lightbox=”yes” image=”8327″][/ld_images_group_element][/vc_column][vc_column][ld_spacer][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8328″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8329″][/ld_images_group_element][ld_spacer][/vc_column][/vc_row][vc_row][vc_column][ld_images_group_element enable_lightbox=”yes” image=”8330″][/ld_images_group_element][ld_spacer][ld_images_group_element enable_lightbox=”yes” image=”8331″][/ld_images_group_element][ld_spacer][/vc_column][/vc_row][vc_section][vc_row][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][ld_images_group_element enable_lightbox=”yes” image=”8332″ margin=”bottom_all:32px”][/ld_images_group_element][ld_images_group_element enable_lightbox=”yes” image=”8334″][/ld_images_group_element][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][ld_images_group_element enable_lightbox=”yes” image=”8333″ margin=”bottom_all:32px”][/ld_images_group_element][ld_images_group_element enable_lightbox=”yes” image=”8335″][/ld_images_group_element][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-sm vc_hidden-xs”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″ offset=”vc_hidden-lg vc_hidden-md”][ld_images_group_element enable_lightbox=”yes” image=”8332″ margin=”bottom_all:32px”][/ld_images_group_element][ld_spacer][ld_images_group_element enable_lightbox=”yes” image=”8334″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-lg vc_hidden-md”][ld_images_group_element enable_lightbox=”yes” image=”8333″ margin=”bottom_all:32px”][/ld_images_group_element][ld_spacer][ld_images_group_element enable_lightbox=”yes” image=”8335″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][ld_spacer][ld_images_group_element enable_lightbox=”yes” image=”8336″][/ld_images_group_element][/vc_column][vc_column width=”1/2″][ld_spacer][ld_images_group_element enable_lightbox=”yes” image=”8337″][/ld_images_group_element][/vc_column][/vc_row][vc_row][vc_column][ld_spacer height=”100px”][/vc_column][/vc_row][vc_row][vc_column responsive_css=”margin_right_large:100px|margin_left_large:100px|margin_right_medium:100px|margin_left_medium:100px|margin_right_small:50px|margin_left_small:50px” css=”.vc_custom_1677865069817{margin-right: 20px !important;margin-left: 20px !important;}”][ld_fancy_heading tag=”h5″ use_custom_fonts_title=”true” lh=”text_all:1.5|text_large:1.5|text_medium:1.3|text_small:1.3″]Une papeterie et des produits dérivés (équipement, merchandising) savamment conçus en tenant compte des besoins de l’entreprise au moment de sa création.[/ld_fancy_heading][/vc_column][/vc_row][vc_row][vc_column][ld_spacer height=”100px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8338″][/ld_images_group_element][ld_spacer][/vc_column][vc_column width=”1/2″][ld_images_group_element enable_lightbox=”yes” image=”8339″][/ld_images_group_element][ld_spacer][/vc_column][/vc_row][vc_row][vc_column responsive_css=”margin_right_large:100px|margin_left_large:100px|margin_right_medium:100px|margin_left_medium:100px|margin_right_small:50px|margin_left_small:50px” css=”.vc_custom_1677864737335{margin-right: 20px !important;margin-left: 20px !important;}”][ld_spacer height=”68px”][ld_fancy_heading tag=”h5″ use_custom_fonts_title=”true” lh=”text_all:1.5|text_large:1.5|text_medium:1.3|text_small:1.3″]Une charte graphique qui explore les différentes possibilités visuelles de la marque de telle sorte à lui permettre de se mouvoir librement dans son pays d’accueil.[/ld_fancy_heading][ld_spacer height=”100px”][/vc_column][/vc_row][vc_row][vc_column][ld_images_group_element enable_lightbox=”yes” image=”8340″][/ld_images_group_element][/vc_column][/vc_row][/vc_section][vc_row][vc_column][ld_spacer height=”150px”][/vc_column][/vc_row]